The phrase denotes a promotional event where collectible Halloween-themed figurines and miniature buildings produced by Department 56 are offered at reduced prices. This presents an opportunity for collectors and enthusiasts to acquire desired items at a lower cost than usual. For example, an item typically priced at $100 might be available for $75 during such an event.
These events are significant because they allow individuals to expand their collections affordably and create elaborate Halloween village displays. The events also provide a historical context, reflecting the ongoing popularity and collectibility of the Department 56 brand since its inception. Moreover, it gives access to seasonal items and limited edition releases, bolstering demand and market interest.