The promotional preview for “Annabelle,” released during the period approximately six months before Halloween, serves as a marketing tool. These previews are designed to generate interest and anticipation for horror-themed content coinciding with the Halloween season. As an illustration, a preview might showcase key scenes and plot points to attract viewers.
Such marketing strategies capitalize on the growing interest in horror films and related media leading up to the Halloween holiday. Historically, studios have utilized staggered release schedules and preview campaigns to maximize audience engagement and box office returns. Releasing a trailer mid-year allows for a longer period of audience anticipation and potential word-of-mouth marketing.